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Best Seller


Into The




The Mysteries of the Brain and the Secret of the Heart. Into The Magic Shop shows us how we can fundamentally change our lives. 

Into the magic shop


Dalai lama
Dalai lama

”This book tells the remarkable story of a neurosurgeon’s quest to unravel the mystery of the link between our brains and our hearts. From the moment in his childhood when a simple act of kindness changed the course of his own life to his founding a center to study compassion at Stanford University. Jim Doty’s life illustrates how each of us can make a difference. We can make the world a more compassionate place. I’m sure many readers will be moved by this inspiring story to open their hearts and see what they too can do for others.”

- His Holiness The Dalai Lama

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Nobel Peace Prize Winner


“In this profound and beautiful book, Dr Doty teaches us with his life, and the lessons he imparts are some of the most important of all: that happiness cannot be without suffering, that compassion is born from understanding our own suffering and the suffering of those around us, and that only when we have compassion in our hearts can we be truly happy.”

Zen Master, global spiritual leader, poet and peace activist.

- Thich Nhat Hanh

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“As one evolves from the head to the heart, one, in fact, rises up to the heights of true love and compassion. Jim Doty sincerely attempts to take the reader on a journey from the limited realm of the head to the unlimited realm of the heart, where true compassion dwells. The ability to put oneself in another’s position, to see and feel as another person does -- this is the rare gift of an earnest spiritual seeker. May this book be an inspiration to all.”

- Her Holiness Mata Amritanandamayi (Amma)

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“Into the Magic Shop is not only a moving testimony that keeps the reader enthralled throughout the book, but also a powerful exhortation to live a more compassionate and meaningful life. Beautiful and highly inspiring.”

Humanitarian and Buddhist monk, Author of Altruism: how compassion can change your life and the world.

- Matthieu Ricard

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jon kabat
jon kabat

“Once in a generation, someone is able to articulate the compelling mystery within his or her life story in such a way that it captures the imagination of others and inspires them to align with what is deepest and best in themselves and allow it to manifest and flower. There is plenty of magic in this book, but the deepest magic of all is that Jim was openheartedly guided to start practicing that aligning when he was twelve and trusted it enough to never loose the thread completely, even in the hardest of times. Behold what is emerging now.”

Founder of the Center for Mindfulness, Health Care and Society and of Mindfulness-Based Stress Reduction (MBSR).

- Jon Kabat-Zinn

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Joan Brown
Joan Brown

“This is a story of faith beyond the bounds and barriers of religion. A story of hope in the face of life’s great challenges, and of magic that opens the doors of potential and healing. Into the Magic Shop is the journey of a brain surgeon whose life is marked by success and failure and at all times laced together in a rich fabric of hope, kindness and compassion. A book that will touch heart, soul and mind.”

Emeritus Director of Religion at the Chautauqua Institute and former Executive Director of the World Council of Churches.

- Rev. Dr. Joan Brown Campbell

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the magic around the world:



The award-winning New York Times bestseller about the extraordinary things that can happen when we harness the power of both the brain and the heart. Growing up in the high desert of California, Jim Doty was poor, with an alcoholic father and a mother chronically depressed and paralyzed by a stroke. Today he is the director of the Center for Compassion and Altruism Research and Education (CCARE) at Stanford University, of which the Dalai Lama is a founding benefactor. But back then his life was at a dead end until at twelve he wandered into a magic shop looking for a plastic thumb. Instead he met Ruth, a woman who taught him a series of exercises to ease his own suffering and manifest his greatest desires. Her final mandate was that he keep his heart open and teach these techniques to others. She gave him his first glimpse of the unique relationship between the brain and the heart.



Extraordinary things can happen when we harness the power of both, the brain and the heart.


A series of tricks and exercis to ease your own suffering and manifest your greatest desires.

first trick

the first phase of her guided meditation was to “relax the body.” Keep calm and relax. Take a deep breath.

second trick

the second phase of her guided meditation was to “tame the mind” by learning to direct your thoughts back to a chosen focal point whenever your mind wanders. Concentrate on opening the door to the magicshop.

third trick

the third phase of her guided meditation was to “open the heart” by focusing on the feeling of unconditional love and offering that love to others, even those whom you dislike or have difficulty with

fourth trick

the fourth phase of her guided meditation was is to “clarify your intent,” visualizing the attainment of your goals in visceral detail, which helps you specify and ultimately manifest what you want. (What you want the most stands behind that door. Just believe. And your magicshop will come true.)



The Alphabet of the Heart is a reflective practice created by Dr. Jim Doty that is the result of his own life's journey and academic research. It is a powerful practice to start your day that empowers people towards:


The Into the Magic Shop Podcast


"A magical time is coming. Come to the Magic Shop. Now, take off your mask and open your eyes."

BTS, arguably the most popular band of the decade, confirmed that a song Magic Shop, present on the album Love Yourself: Fear, was inspiration an American neurosurgeon’s autobiography titled Into the Magic Shop.


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Read for free the first chapter show we can fundamentally change our lives by first changing our brains and our hearts.

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